"It's a pleasure to work with Kathy and Canfield Design Studios! Equally creative and practical, and a wonderful guide, she helps clients achieve marketing success. She views creativity as a team sport, and collaborates with her clients to achieve their goals—whether online or in print. I particularly appreciate Kathy's responsiveness and how easy it is to communicate with her."
Jude Jussim
Principal, Jussim Communications
www.jussim.com
"It has been a pleasure working with Canfield Design Studios in creating my website. Like many, I had a list of things I wanted but did not have the picture of what it should look like. Sort of "I'll know it when I see it." Kathy did not make me feel like a computer ignoramus as we discussed what I wanted and what it could be. Canfield Design Studios helped me take my mental un-image and turn it into something that was there, in two dimensional form, for all to see. I have received many compliments on the site and through Canfield's expertise, I am constantly popping up at the top when people Google me. I heartily recommend them to anyone."
Kathrine Gregory
Mi Kitchen es su Kitchen
www.mikitchenessukitchen.com
CONSULTING & TRAINING
Canfield Design Studios offers consulting and training in all areas of our services.
Pre-Project Planning
Before you begin a new project with us, you may need some extra help and guidance to determine the scope of your project and define what you want your new marketing initiative to achieve. If you are going to be developing a new website, you may be unsure of what contant to include or which navigation system will be most effective. For a new brochure you might need assistance on how much text to include and how it would most effectively be laid out. We offer effective pre-project planning for any project you are considering. We believe this is the key to developing a project that is within budget and works for you.
Training
When we complete new projects, our clients are at times interested in maintaining their project going forward. For a new website, they may wish to take over the maintenance of their site. For a routine postcard mailing, they may want to create future postcards based on the original that we created. No matter what the project, we offer training to our clients if they do choose to take on a more active role in the production of their ongoing marketing initiatives.
Consulting and Training Packages
We offer consulting on an hourly basis and also offer discounted 4-hour and 8-hour consultation packages.
SEMINARS
Canfield Design Studios can put together a seminar on a variety of topics. A sample seminar is "Don't Forget the Internet!"
"Don't Forget the Internet!"
You've printed your season brochures and sent press releases to newspapers, and broadcast media - now don't forget the Internet! Many arts organizations are not yet taking advantage of the tremendous possibilities on the Internet to market their message and programs. Learn how to use this targeted, cost-effective and interactive medium as a way to reach new and existing audiences.
Web design and arts branding specialist Kathy Canfield Shepard and Internet PR and arts marketing specialist Jeffrey James will guide you through a seminar filled with information you can use immediately!
What you will learn:
• Branding: How to unify your brand in print and web media
• Newsletter Basics: How to incorporate the essentials into your print and
web based message
• Web Design: The top 10 things to think about
• Email Lists: How to create, develop and maintain them
• Downloadable press kits: How to determine what they should include
• E-commerce: How can it work for you?
• Internet Music Magazines, Newsgroups and Newsboards: How to use them to
reach and broaden your audience
• Press Releases: How to write them for the net
• Creating your first or latest CD: How to have it seen, reviewed and heard.
