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Canfield Design Studios offers consulting and training in all areas of our services.
Pre-Project Planning
Before you begin a new project with us, you may need some extra help and guidance to determine the scope of your project and define what you want your new marketing initiative to achieve. If you are going to be developing a new website, you may be unsure of what contant to include or which navigation system will be most effective. For a new brochure you might need assistance on how much text to include and how it would most effectively be laid out. We offer effective pre-project planning for any project you are considering. We believe this is the key to developing a project that is within budget and works for you.
Training
When we complete new projects, our clients are at times interested in maintaining their project going forward. For a new website, they may wish to take over the maintenance of their site. For a routine postcard mailing, they may want to create future postcards based on the original that we created. No matter what the project, we offer training to our clients if they do choose to take on a more active role in the production of their ongoing marketing initiatives.
Consulting and Training Packages
We offer consulting on an hourly basis and also offer discounted 4-hour and 8-hour consultation packages.
Seminars
Canfield Design Studios can put together a seminar on a variety of topics. A sample seminar is "Don't Forget the Internet!"
"Don't Forget the Internet!"
A seminar offered by Canfield Design Studios
and Jeffrey James Arts Consulting
You've printed your season brochures and sent press releases to newspapers, and broadcast media - now don't forget the Internet! Many arts organizations are not yet taking advantage of the tremendous possibilities on the Internet to market their message and programs. Learn how to use this targeted, cost-effective and interactive medium as a way to reach new and existing audiences.
Web design and arts branding specialist Kathy Canfield Shepard and Internet PR and arts marketing specialist Jeffrey James will guide you through a seminar filled with information you can use immediately!
What you will learn:
- Branding: How to unify your brand in print and web media
- Newsletter Basics: How to incorporate the essentials into your print and web based message
- Web Design: The top 10 things to think about
- Email Lists: How to create, develop and maintain them
- Downloadable press kits: How to determine what they should include
- E-commerce: How can it work for you?
- Internet Music Magazines, Newsgroups and Newsboards: How to use them to reach and broaden your audience
- Press Releases: How to write them for the net
- Creating your first or latest CD: How to have it seen, reviewed and heard.
Visit our Consulting & Training Portfolio 
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